JAGUAR - GOOD TO BE BAD

Following the successful launch of the F-Type R, Jaguar released the Coupe model. With its sleek lines, iconic engine roar, and competitive performance, the F-Type Coupe needed a campaign to match. ‘Good to be bad’ told a story of three British villains and their thirst for power. And with any villain story, you need the perfect getaway vehicle - the F-Type Coupe.
Client: Jaguar
Project: Campaign
Role: Design Lead

THE AD

‘Good to be bad’ was a multi-platform campaign spanning across TV, print, and web. The TV commercial and Super Bowl ad would set the scene for the rest of the campaign. Glo took ownership of the online portion of the campaign, creating the visual direction for all the digital assets, including rich media ads, video display ads, and the website, also known as the ‘Control room.’

THE CONTROL ROOM

The Control Room was the home for the ‘Good to be bad’ campaign and expanded on the stories of the three main characters. Designed to give the impression of seeking out the villains, the website adopted visual references from spy movies and gadgets, including dials and digital displays.