JAGUAR F-TYPE

Launched in 2013, the F-Type convertible was the first model of Jaguar’s new luxury sports car. A sophisticated take on a performance vehicle, the F-Type introduced a perfect balance between playful and practical. A multi-platform campaign and ad spot takeover of London’s Cannon Street station introduced the F-Type to the market. Glo was commissioned to create all of the digital assets for the campaign, which included digital display ads, an iOS game, and website creatives.
Client: Jaguar
Project: Campaign
Role: Designer

SHOWREEL

A cinematic-style ad starring Damian Lewis, with music by Lana Del Rey, was used to promote the F-Type on Tv and in cinema. Glo worked with Jaguars digital agency Spark44 to create the print and digital creatives. Here is our showreel.

IPAD GAME

Compete against others in the F-Type time trial game. Hear the roar of the F-Type’s V8 engine and get a feel for the performance as it accelerates around the track. Then playback your time trial attempt, learn about the vehicle and finish on the configurator, where you can customize the F-Type to your spec.