Insight

Tesco Groceries

Founded in 1919, Tesco evolved from a market stall in East London into a global powerhouse. Today, the company operates across Central Europe, India, and the Far East. In the UK, Tesco commands over 27% of the market, solidifying its position as one of the nation’s leading supermarket chains.

Client: Tesco,
Project: Mobile app,
Role: Product Design

Context

Tesco Groceries

The Tesco Clubcard and grocery app serves over fourteen million UK customers, designed to transform grocery shopping into a seamless experience. The app offers everything customers need to efficiently complete their online shop, including detailed product information, access to previous orders, and a responsive booking system.

Problem

Designing Tesco's next-gen app

While Tesco’s online grocery service was functional, it lacked the engaging qualities that customers enjoy when shopping in-store. In 2017, the business embarked on a mission to make online grocery shopping more inspirational and interactive. To address the challenges customers faced both online and in-store, I analyzed the existing customer journey, identifying points of friction and uncovering areas of opportunity for improvement.

Impact

Concept

Among the solutions I introduced were a next-action feature, personalized meal recommendations, collaborative shopping options, and user-configured dietary alerts. Many of these features were successfully integrated into the live app, helping millions of people complete their online grocery shopping with greater ease and convenience.

My Role

I designed Tesco's native grocery apps and led the end-to-end product design for features that made online grocery shopping effortless. My work included designing the booking system, product list and detail pages, a product recommendation system, favorites, and filters. Additionally, I contributed to the future vision for Tesco’s next-generation grocery app. I participated in an intensive six-week sprint process, where we designed and tested innovative features aimed at revolutionizing the online grocery shopping experience.