The ‘Good to be bad’ campaign told the story of three British villains and the perfect getaway vehicle, the F-Type R. This global launch featured renowned actors Ben Kingsley, Tom Hiddleston, and Mark Strong, bringing the campaign's narrative to life.
Client: Jaguar,
Project: Campaign,
Role: Design Lead
It's good to be bad
‘Good to be Bad’ was a multi-platform campaign that spanned TV, print, and web. The TV commercial, including a Super Bowl ad, introduced the story, which continued on the web. I crafted the visual direction for the digital campaign, designing all creatives for the rich media ads, video display ads, and the website.
My Role
As the design lead for the global launch of the F-Type and F-Type R campaigns, I shaped the online visual direction, crafting the UI for all digital ads, mobile applications, and landing pages. The ‘Good to be Bad’ campaign achieved global success, earning Regional Platinum and Gold AME awards.