Design by Laurence Norton

Digital Product & Motion Design

I am a lead product designer experienced in design leadership and end-to-end development of digital products and services. During my career, I have worked on two global ad campaigns for Jaguar, helping them launch the F-Type and F-Type R. I designed Tesco's native grocery apps that serve millions of UK customers with their online groceries. In addition, I led the design direction for ClearScore’s future products and services, which included a revolutionary telematics-based car insurance product.

I help businesses scale their products & services

I have a diverse portfolio of work in skincare, automotive and fin-tech. At the beginning of my career I worked primarily in advertising, working with some of the worlds leading creative agencies, creating award winning campaigns for Jaguar and Lloyds Bank. In the last nine years I have focused on creating digital products for retail and fin-tech services, helping businesses to faciliate the needs of their users.

I design for users

When designing digital products, I always design with the needs of the user and business in mind. I create beutifully crafted interaces that full-fill realworld user needs by taking complex products and making them simple to use. I am skilled in user-research, prototyping, user experience, visual design and animation.

Design lead, strategic thinker & visual artist

During my 20 year career I have gained experience in advertising, product design and design leadership. I have ten years experience working for creative agencies in fast-paced envrionments on ad campaigns and creative pitches. I have an additional ten years of experience working client-side on complex digital products and services for retail, skincase and fin-tech businesses.

View my CV
Lloyds Bank,