For the launch of Jaguar's F-Type an ad campaign was created, spread across multiple platforms including TV, print and online. The objective was to create the online portion of the campaign, creating the look and feel that would be applied across all of the online media, ranging from web to mobile applications.
Client: Jaguar
Project: Campaign
Role: UX/UI, Animation


The video showreel was created to showcase the extent of the campaign.


We also created an iPad game that would provide a playful experience to learn about the vehicle. Users could control the car using touch input, steering the car around a virtual track. Custom textures and animated effects was created that would depict a real-life scenario, whilst maintaining the look and feel of a game.